This is an idea to obviate the need for SOPA. (all rights reserved)

Product endorsements should be embedded right into the media. For the initial showing at the movies, a cereal product can be displayed at the kitchen table with the actors actually commenting on how good it was or making a humorous observation about the product.

Later, the media can be GIVEN to a "piracy" site with the original product or with another product replaced via high-tech video modification. The manufacturer can pay fees to the media moguls based on actual download count. It's a win-win

Moving outside the kitchen, there are plenty of billboards that can be modified to sell a certain product and the camera can delay a bit longer there.