Tuesday, November 27, 2007

Just a quick note to say that my 1987 BMW 325 will soon hit 150,000 miles and shows every indication that it will keep going to 200,000.

Why is it that American car makers can't make an engine like that? The answer, of course, is that they can't but wont.

But what if they can still turn a great profit, employ thousands, save the planet, and offer the public a great deal? They can do this by creating a great engine/chassis like the BMW has and designing--every year--a new shell that the public can buy to keep up with that new car smell. That's what I'm saying: keep the engine and chassis well-built and durable but offer a new body every year. The average consumer will enjoy a new car every year yet not pay the cost of an entire car. The seats, paint job, gadgets, wiring, etc. will be new but the engine and chassis will stay the same. Several options can be made available with regard to the engine: economical, standard, powerhouse. The body can be offered as sports car, pick-up truck, luxury, SUV.

Detroit, doesn't this make more sense? Make a move into the future before Toyota, Mazda, and Honda do it sooner.

Detroit, for help in getting your act together, please do not hesitate to contact me at thelobbyist@gmail.com